Stella McCartney and Mytheresa together for the sustainable cause.
Since last October 15, the collection of sustainable garments that Stella McCartney has designed for the online luxury fashion portal Mytheresa is available exclusively. McCartney and Mytheresa together, we love it!
It is a small capsule of eleven pieces made mainly with recycled fabrics. The London artist takes a careful care of the materials she works with. For this collection he has worked with materials from Sweden where there is a high commitment to the environment.
The British designer will also participate in the promotional video of the collection that Mytheresa prepares. McCartney will talk about his way of understanding sustainability in the fashion world; something you think is necessary and urgent. Maternal genes are strong in her, that’s for sure.
The online fashion portal is betting strongly on sustainability. In fact, after the announcement of the McCartney collection, Mytheresa participated last 14 in a day of sustainability in Shanghai in which the designer and the CEO of the company, Michael Kliger, shared the scene with Shaway Yeh,
After McCartney’s departure from the Kering group last July, this is the first time that the designer has taken a step forward and is fully involved in a project. It is the first project as part of LVMH, the French group that signed after Kering.
We will be attentive to the collaboration between these two great fashion houses and the drift of the British’s relationship with the French group as ambassador and principal advisor on sustainability. Gabriel Maggio will lead the project as the company’s new CEO.
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