Upon the arrival of Ralph Toledano as president, he is joined by Paolo Riva as CEO of the company.

Despite rumors of economic losses and job cuts in the company, the controversial founder of the namesake brand, has been launched by another major signing. This time it was Diane Von Fustenberg who loses its CEO, Paolo Riva, who will swell the English firm’s roster.

Victoria Beckham has pointed out that this new signing, in addition to continuing her relationship with NEO, will be crucial for the worldwide growth that the company of the former singer is experiencing right now. It also highlighted the enormous experience of the Italian that, truly, is to be admired: Salvatore Ferragamo, Valentino, Tory Burch and the last one, Diane Von Fustenberg. Almost nothing.

Riva, on the other hand, pointed to her new boss, who has been the standard bearer of the digital revolution and that no one like her has understood the future of the fashion world in that regard. Stop it, he said, is a unique opportunity and did not have to think too much. His idea, he said, is to follow the line opened by Victoria when listening to the consumer and working from there. A system that not many big companies just understand and follow.

Precisely, in each fashion week, Victoria Beckham brand is one of the most reviewed brands in the networks; What comes to confirm that commitment to the digital world and the good work of the company. It is clear that after the incursion of Toledano and the injection in Neo of 30 million pounds, this latest signing comes to close the new and powerful proposal of the birtánica company that without a doubt, enters its second decade of existence through the big door.

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