The policy of enhancing its presence on the internet of Zara, continues its course.
The most successful fashion brand in Spain and, why not, the world, continues with its strategy of expanding its presence in networks, not always to the detriment of its activity in conventional advertising. It is clear that Zara, is a pioneer in everything that marketing refers to and its unbeatable results augur more of the same.
Since last September, you can already pay through an application and the tickets will no longer be a paper in our portfolios. They are only two small samples of your digital bet.
To these evidences, we must add (or remember) several of their successes when choosing their means of sale. Undoubtedly, here, your idea of Coming soon occupies a privileged place. A great lure that the Spanish firm was invented surprising everyone at first. It is a bait that the firm rounds with the notice to its interested parties when the product is already on sale. Generating the purchase before having the product available is, without a doubt, a superb idea within the reach of few minds.
And along with the coming soon, the back soon arrived. Wanting something and not being available in the wrong size, for example, makes frustration lead us to desire it even more; again great! And the best thing is that you will get it, of course, but it will be in a way that seems like you’ve been lucky. Everyone happy
The repetition of products (covertly) is another feat. When a product has been a success, they will repeat without doubt, but in other colors and varying some detail, so that they do not seem to repeat, since it is a maximum of the firm, but they do not miss the opportunity to create something that has already worked .
We will keep abreast of the new geniuses of the firm that makes us feel so proud.
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